Interview with Boyko Boev, manager business development for Asia, for Focus Gaming News
How are you preparing for G2E Asia?
For many years EGT hasn’t been part of G2E Asia, so now we are anticipating the show with excitement and prepare for it together with our regional partners Channel Paradise and Winning Asia. On display will be the curved cabinets, as well as a full range of our Asian themed products, including the latest 5-level progressive jackpot Cai Shen Kingdom. From the EGT Multiplayer’s portfolio we will be highlighting the T-Line roulette touch table with 12 gaming stations – a stylish and innovative solution. The Spider casino management system and the online-based over 150 games of EGT Interactive will complete our 360-degree product range at the booth.
What does G2E Asia mean for EGT’s plans for the year and what are your expectations for this year’s show?
The event is very important to us in terms of showing our serious interest in the Asian market that is well developed and with high potential for EGT. We have invited most of the key operators in the region and we will be delighted to show them around our booth and to receive their feedback on our products – cabinets and software, so we could further improve them and create new ones especially developed for Asia. So we have high expectations for the show and will have also the support of our local partners to meet them.
How do you assess the current situation of the Asian market?
The Asian gaming market is vast, well developed and still rich in business opportunities. It has its own specifics, in some countries is regulated, in others is not and as a whole it evolves at a fast pace. The biggest casinos in the world are situated in Asia, which is also an indicator for the local industry.
Which are the markets where EGT aims to develop the most in the continent?
EGT is a young company for the Asian market. It is important to tailor our products to the local requirements and preferences in order to be successful. We plan on developing in most of the markets, like those in Cambodia, Laos, Timor-Leste, India, Nepal, Sri Lanka and subsequently to pay attention to countries like Malaysia, Singapore, Vietnam and Macao.
How do you think the upcoming casino industry in Japan will affect the region?
The gaming industry in Asia, as I mentioned earlier, is stable and big enough itself, so the legalization of the casinos in Japan may only affect it in a positive way. It will also create new opportunities for companies like ours that are seeking even wider international footprint.
The first quarter of 2018 has just ended: how did the company fare so far and how well do you expect to perform during the rest of the year?
EGT has further raised its sales for the first quarter of 2018, so the year may very well be another in a row of market expansion and success not only in Asia, but also in other continents where we constantly strengthen our positions and develop our brand, like Central and South Amerika, Europe and Afrika.