This year’s ICE show gathered around 35,000 professionals from over 150 countries to witness the progress of the gaming industry demonstrated by 600+ leading solutions providers across all sectors. Euro Games Technology is among the top 5 of them with its display of over 1200 sq. m and every part of it is consistent with the main concept of the event – to have a glimpse into the future. A future where the tech-forward technologies add value and new business prospects for the casino operators and bring new inspiration for the players.
“We are excited to be part of the show with our new seven General slot models that debut as further evidence of the innovation potential of EGT,” shared Stanislav Stanev, marketing and sales director of EGT. “They will be of service to our customers within several months, when we will roll out their mass production. As a start, immediately after ICE, we will release the G55 C VIP cabinet, anticipated in many markets.” The General line’s diversity of display curves is leading in the sector and a core advantage of the series together with the accompanying HD multigames. The General mixes are mainly preferred for their special collection of numerous slot titles, while the Power are favored for the multiplayer games they include – roulette, Blackjack, Baccarat and Keno. “This year we showcase several single games as well – Princess Cash and Dragon’s Realm united with the High Cash jackpot and Fiery Horn and Amazons’ Battle Grand connected to the 2 Happy Hits of two standalone mystery levels. The visitors favored the graphics of the games, sharing positive feedback for our line of work as a whole,” added Mr. Stanev.
“The way we understand the future of gaming is to add more flexibility to our products. This is what our customers expect and all our show premieres follow that concept,” commented Borislav Marinov, marketing and sales director of EGT Multiplayer. The company highlights two new series – the R-Line, featuring the R27, R32 terminals and the R6 automated roulette (all having an adjustable angle of their displays), and the T-Line, which is now taken to the next level with the model TR 27/57. The idea behind both of them is that they are now able to satisfy a very wide range of requirements. “Our visitors positively commented that the R-Line terminals may be installed as single machine, or in various configurations – stadium, or theater type. Still, the R6 is for those who prefer to have a whole unit with six gaming stations, instead of separate terminals. The T-Line includes the upgraded T86 touch table, dedicated only to the roulette game, while the newly added TR 27/57 combines slot and table games (live, automated, or ETG). It is the flexibility in action,” explained Mr. Marinov. The new multigames of EGT Multiplayer offer some interesting features widely approved by the visitors as well. The Multiplay 1 allows simultaneous play on 4 different and the Royal HD enables the players to change the game directly without returning to a lobby screen.”
The step forward for EGT Interactive are two Egyptian themed jackpots. Egypt Quest has been released at the end of 2019 and the five-level mystery bonus Scarab Jackpot is shown for the first time at ICE London 2020. Both received the admiration of the audience together with the original design of the company’s stand.
“The arrangement of the EGT Interactive’s area this year was widely commented as one of a kind,” shared Biserka Draganova, sales manager of EGT for the Balkans. “The whole EGT family’s display is one of the best we have made – the guests may easily find the highlighted products that are now more than usual. The visitors from my region appreciate the G 55 C VIP cabinet the most and the slant top models – G 27-27 St and G 27-32 St. My customers from North Cyprus request more information also for the G 32-32 VIP and for a first time show strong interest in the EGT Multiplayer’s products, specifically in the new R-Line terminals mainly because of their adjustable display. The slot multigame that is considered a highly desirable mix is the Red General HD. It includes 50 games and 5 of them have a non-progressive jackpot of 4 levels.”
Following a year of tremendous growth and anticipating an even more successful one, EGT Romania’s team is at the ICE show to welcome numerous visitors from their country. Most of them favor the S 32/55 multiplayer terminal for its ultra HD 55-inch display and exquisite design and the mixes Multiplay1 and Royal HD. “All my customers are also awaiting the new General slot cabinets with the different display curves – G 55 J1 VIP, G 50 J1 St/Up, G 50 J2 St/Up, G 50 C St/Up, the Jackpot Cards jackpot and the new General LED signs,” commented Razvan Andronic, sales director of EGT Romania. “We are also looking forward to the Purple Power multigame mix which soon will be a hit in the country for the high-quality slot titles and the included roulette game.”
Gergana Chelebieva, regional manager for Ireland, Portugal, Malta and Italy, also expressed her satisfaction with the show. Her customers from Ireland preferred cabinets that are already in mass production, commenting future deliveries of the G 32-32 VIP and G 27-27 St models and some, who have already the Super Premier in their gaming halls, considered to upgrade their offerings for the VIP players with the Super Premier 75. The Irish operators also stop by the S32 and S32-32 multiplayer terminals, sharing that their compact dimensions and ability to connect to several roulette wheels makes them a perfect choice for their gaming establishments. “We welcomed also guests from Portugal that are more into the jackpot solutions and the single games, so their preferences went to the Asian themed Dragon’s Turn and the Princess Cash and Dragons’ Realm,” added Mrs. Chelebieva.
“ICE London is turning into more and more important event also for Latin America - we had a record breaking number of visitors from the region this year,” commented Nadia Popova, director of EGT Central America, the Caribbean and Mexico. “Our guests were stunned by all debuting General cabinets – they liked their concept of having one large HD display with different curves. The new single games with the 2 Happy Hits and High Cash jackpots are also highly potential for our markets, allowing us to step into that segment after we have secured a high share in the multigames niche. The “EGT Lounge” initiative attracts an increasing number of operators from different countries that are willing to separate a dedicated area only for our machines in their casinos. This is a proof that their investment in our products pays off and that we offer exactly what their players expect,” added Mrs. Popova. The growth of EGT in the region is ever accelerating and future installations are already planned for Mexico, Panama, Chile and the Caribbean.
Silviya Marinova, director of EGT Colombia, enjoyed meeting with current and potential customers, inking several deals from the very beginning of the show. She received only positive feedback for all General gaming machines, jackpot panels and debuting single games. Some of her guests have already installed EGT Multiplayer’s STORK terminals but they still noted how exquisite and trendy are the latest product generations of the company. Mrs. Marinova greeted also many licensed online operators from Colombia – another highly successful line of business for her office. “We have accumulated enough land-based experience to know which games are best to be certified first for our iGaming customers, so we constantly widen our interactive portfolio. ICE London 2020 is definitely a very busy event for me and my biggest reward is that some of our guests shared that they are so involved in EGT’s gaming world that they were eager to travel from afar to be among the first to witness our latest developments on site and that their progress is connected to ours.”
Atanas Sopotski from the AWP department of EGT welcomed many customers from Spain and presented the new AWP Roulette and the Orange Collection Saloon multigame, released for the B2 market: “The mix is of 12 games and received its certification for several regions in the country, so we are awaiting its installations in near future. In 2020 we will even develop a second mix for Spain. Our gaming proposals for the Dutch and the Romanian markets are still in a process of certification, but there is strong interest in them up front”.
The team of Spider CMS welcomed visitors from Ireland, Romania, Serbia and Bulgaria where the system is mainly operated. Recently it got GLI 12, 13 and 18 certification which creates new sales opportunities. At ICE London the visitors tested the new Bonusing and Player Tracking modules that contribute to more effective casino business processes. “Spider CMS is constantly enhanced with new functionalities,” explained Petar Spasov, head of the CMS division at EGT. “Apart from what we show in London, we are currently working on the Shop/Bar and the Raffle modules.”
True to their high-tempo development EGT, EGT Multiplayer and EGT Interactive showcase some of the most tech-forward developments in the ICE London’s product mix. It is a strong start of 2020, creating the prospects for an even better year’s end.